Full brand identity, lead-generating website, on-page SEO, AEO schema, plus an eight-piece collateral pack. Built ground-up for a CHAS-accredited plastering specialist scaling across Suffolk, East Anglia and Essex.
Wall2Wall is a serious commercial contractor — CHAS-accredited, fully insured, hitting handover dates for regional house builders. But the brand was scattered. Green/navy templates on Instagram. A website that didn't tell the story. Different fonts on quotes, vans and signs. They needed everything pulling in one direction so site managers and homeowners both saw the same confident, accountable team.
Every deliverable is drawn from the same source. Master logo files, one palette, one typeface family — so the brand travels intact from a Friday-afternoon quote email through to a 2.4-metre site hoarding.
Full-stack Suffolk-focused site with services pages, case studies, locations, reviews and a one-step enquiry form. Mobile-first, fast, conversion-led.
Title tags, meta descriptions, OG/Twitter cards, canonical structure, semantic HTML, internal linking — all built to rank locally for "plasterers Suffolk" and adjacent terms.
Answer-style sub-heads, structured data and scannable copy designed so ChatGPT, Google AI Overviews and Perplexity surface Wall2Wall when someone asks for a plasterer in Stowmarket.
Primary lockup, stacked square, icon-only mark — all drawn from one source. Clear-space rules and minimum sizes documented so the logo stays legible from email signature to scaffold banner.
Six-colour palette anchored on Brand Navy, Blue and Sky. Aptos typeface family — chosen so Word documents and emails match the website without anyone reformatting anything.
Copy-paste HTML signature that renders identically in Outlook, Gmail and Apple Mail. Locked layout; only name, role and mobile change per team member.
85 × 55mm matt laminate with spot-UV monogram on the reverse. Production-ready artwork for the printer of choice.
A4 master adapts to letters, quotes and invoices — branded curve in correct colours, registered-company line locked at the foot.
LinkedIn, Facebook and Instagram banner, avatar and post-frame templates. Replaces the previous mixed green/navy templates with one unified system.
White-base van livery with brand curve, lockup centred on the load area, phone + URL on rear doors. Hoarding panels and scaffold banners designed to read at 30 metres.
Embroidered polos and back-printed hoodies. Plus an eleven-section rulebook — "always / never" — so future suppliers can't go off-brand.
"One accountable team, four trades, one voice on every surface — that's what we set out to build, and that's what's live. Site managers, homeowners and main contractors now see the same Wall2Wall whether they're reading a quote or driving past a scaffold."