Brand identity, website, on-page SEO and structured data, plus brand artwork for print, vehicles and site. Built for a CHAS-accredited plastering, dry lining, rendering and insulation firm in Stowmarket, working across Suffolk, East Anglia and Essex.
Wall2Wall is a serious contractor — CHAS-accredited, fully insured, working for homeowners, house builders and main contractors. But the brand was scattered: old green/navy templates on Instagram and no single set of rules for the logo, colours and type. They needed one system, so site managers and homeowners saw the same business wherever they came across it.
Everything is drawn from the same source: master logo files, one palette, one typeface family — so the brand stays the same from a quote email to the artwork for a site board.
A Suffolk-focused site with domestic and commercial pages, a page for each trade (plastering, dry lining, rendering, insulation), careers, ten case studies, the areas they cover and a short enquiry form. Mobile-first and fast.
Title tags, meta descriptions, OG cards, canonical structure, semantic HTML and internal linking — set up to target local searches like "plasterers Suffolk".
Answer-style sub-heads, structured data (business, services, FAQ, projects) and scannable copy, to give AI assistants clear, accurate information about Wall2Wall.
Primary lockup, stacked square and icon-only mark — all drawn from one source. Clear-space rules and minimum sizes documented so the logo stays legible at any size.
A palette anchored on Brand Navy, Blue and Sky. Aptos throughout — chosen so Word documents and emails match the website.
Copy-paste HTML signature with step-by-step install for Outlook and Gmail. Only name, role and mobile change per person.
Business card artwork, ready to print, and an A4 letterhead master that adapts to letters, quotes and invoices.
Banner, avatar and post-frame templates for LinkedIn, Facebook and Instagram, replacing the old green/navy templates.
Brand artwork for vans, site boards and workwear, laid out in the brand pack so any signwriter, printer or embroiderer works from the same files.
A short "always / never" list at the end of the brand pack, so future suppliers stay on-brand.
The website and the brand pack are both live. The pack sets out how the logo, colours and type are used everywhere else — email signature, business cards, paperwork, social media, vans, site boards and workwear — so whoever produces the next item works from the same rules.
The work carries on each month. As part of it, the site has been reorganised into separate Domestic and Commercial sections, one for homeowners and one for builders, developers and main contractors, each with its own projects and next step. Why the site is split this way →
I build websites and brand refreshes for small businesses — websites from £150 a month, nothing upfront. Tell me what you need and I'll give you a price.