Occasional, useful writing for Suffolk small business owners. Web design, SEO, AEO, brand and pricing — my opinions, plainly put. No fluff, no SEO spam — if it isn't useful, it doesn't get published.
Upstream Works switched on a rebuilt website and launched Totalix in the same afternoon. The steps that made it work, and what a small business can borrow from each one.
Homeowners and site managers ask a plasterer different questions. Why Wall2Wall's site now gives each their own route in, and what that means for any trade business with two audiences.
Sponsors, venue hire, booking requests and linking to a ticketing provider — my take on where a website can help bring money in, from building my own club's site as a volunteer.
Search isn't just Google any more. If your Suffolk business isn't set up for Answer Engine Optimisation, you're missing a growing share of how people research suppliers.
A cheap website looks like a saving. The hidden costs — lost enquiries, your time, brand drag, hosting traps — often cost more than the price difference suggests.
A practical eight-point brief template for Suffolk small businesses commissioning a new website. Skip this and you'll pay for revisions instead of design.